A fundraising campaign that asked donors to donate an amount equivalent to the price of one brick. This piece was sent by mail on a teaser envelope that included a personal letter to potential donors, a donor form and a self addressed return envelope.
Brick by Brick was a fundraising campaign by Central City Foundation that asked donors to donate an amount equivalent to the price of one or more bricks ($40 in today's economy). It also spoke to a "building block of opportunity."
a wordmark was designed as a branding element for the campaign
a teaser envelope was created that contained a four page pledge letter, a donor form and a self-addressed return envelope.
donor form cover
teaser envelope and donor form cover
donor form, four page letter and self-addressed envelope